An Augmented Reality application and a Mixed Reality experiences (On Samsung Gear) created for Imprint & Campari , to promote their new spiced Rum.
The first experience is an augmented reality app with characters dancing around your glass of rum.
The second experience begins in reality. When you watch the bottle of rum, you enter a virtual tunnel and spend 3 minutes in a parallel mystical world.
Find a brand ambassador at a bar near you to try it out.