An Augmented Reality application and a Mixed Reality experiences (On Samsung Gear) created for Imprint & Campari , to promote their new spiced Rum.
The first experience is an augmented reality app with characters dancing around your glass of rum.
The second experience begins in reality. When you watch the bottle of rum, you enter a virtual tunnel and spend 3 minutes in a parallel mystical world.
Find a brand ambassador at a bar near you to try it out.
OUR ROLE AND ACHIEVEMENTS
Project management :
Production follow up and coordination of the partners : creative director, 3D design studios, sound designer, unity developers …
Client relationship management.
The digital studio Odd Division , for the end clients Imprint & Campari USA.
Creative Director: Aramique
Technical Director, Unity developer : Jeff Crouse
Design Director: Mau Morgo
Producer: Miscible.io , Frederic Niederberger
3D design, VR, CG Animation: Fauns
Character Modeling: Steve Teeple
Graphics and Effects: Lars Berg
Composer: Gary Gunn