As part of the campaign celebrating its Air Max shoe, Nike launched a virtual shop where customers can receive limited-edition merch after purchasing the latest 720 sneaker.
A 3D experience on mobile phone (Web GL)
OUR ROLE AND ACHIEVEMENTS
Project management of the Web GL application :
Budget & planning management
Follow up of Web GL developments in Paris ( www.makemepulse.com )
Customer relationship management ( RG/A agency in London )
Coordination with the front end development team in Romania
Coordination with the 3D design team in Hungary ( www.umbrella.tv )
A project created and leaded by the client RG/A agency for Nike. We worked for the creative creative studio Make Me pulse , to manage the 3D experience project.
Creative Directors @ RG/A : Eric Chia & Rob Watts
Producers @ RG/A : Adrienn Major
Project managent for Make Me Pulse : miscible.io , Frédéric Niederberger
Web GL @ Make me Pulse : Pierre Lepers & William Mapan
Front end : RG/A team in Romania